Investor & partner briefing, 2026
The pharmacy supply chain of Iraq, rebuilt on one platform. Six products, one network.
01Nineveh
Iraq's pharmacy supply chain runs on phone calls, paper lists, and guesswork.
A factory ships to warehouses and scientific bureaus.
Reps take pharmacy orders over WhatsApp and phone calls.
Pharmacies can't see prices, stock, or their own balances.
Suppliers can't track orders, inventory, or their customers.
The patient waits at the counter while the system guesses.
The fix
02Baghdad
Pharmacies, warehouses, scientific offices, and factories on one map.
The map behind this text is the data: every governorate glows by its real share of pharmacies ordering through Mercato. Baghdad burns at 76%.
03Basra
One platform covering every side of the trade, from order to shelf to patient.
Pharmacies, buyer side
The flagship. Iraq's pharmacies order their stock here.
Ordering from warehouses and scientific bureaus, wallet and per-supplier balances, team work-groups, photo-to-order, and a Coins loyalty economy. Live on the app stores.
Warehouses (المذاخر)
The warehouses' system.
Drug warehouses run their Mercato trade and field cash collections (تحصيل) on their own system.
Pharmacy operations
The pharmacy's full ERP.
Sales, inventory, purchasing, orders, employees, invoices, and the POS at the counter. One button imports the pharmacy's Mercato orders into stock.
Owner's companion
Your whole pharmacy, one screen.
The phone companion for myPharma data: today's sales, profit, expiring stock, suppliers, invoices.
Patients (سلامتي)
The patient side of the network.
Find medicine three ways: search, map, or camera. Nearby verified pharmacies, repeat purchases for chronic patients.
Scientific bureaus (المكاتب)
The scientific bureaus' operating system.
Bureaus run reps, orders, free-goods policy, and customer relationships end to end; the field Agent app is designed and on the way.
04Erbil
The network compounds: orders, coverage, and retention, year over year.
$375.1M2023, +88% YoY
2021-2023 from the Mercato pitch deck (Dec 2024). 2024-2026 fill automatically from the data sheet.
Retention is the quiet number: the same pharmacies keep ordering more, every year. The renewal cohorts land here the moment the sheet is filled.
05Najaf
Mercato AI, an AI sales rep, an AI pharmacy, and iCash. The next layer.
The next layer
Chat-driven ordering: tell it the period, it builds the order and ranks warehouses by confidence.
The bureau's rep that never sleeps: promotion, follow-up, and order capture, automated.
Reordering, expiry, and pricing decisions proposed before the pharmacist asks.
Embedded payments across the chain, closing the loop the fintech horizon promised.
New customers joining, deeper share of every governorate.
The wider health sector is next: same network, more trade.
The MENA market deserves the same infrastructure.
Embedded payments across the supply chain.
06Sulaymaniyah
The team behind the platform, and what we are raising to build next.
Hakki Bayazid
CEO
Jihad Massri
CIO
Jalal Al-Omari
CTO
Teams in Baghdad · Erbil · Syria
The ask
Round size and allocation are being finalized. Every figure on this page traces to official Mercato data; nothing is invented.